Skip Navigation Website Accessibility

5886 Trussville Crossing Blvd

Birmingham, Alabama 35235

YES, we are open!

Due to the unprecedented outbreak of the COVD-19 virus, our shops will be working the following abbreviated schedule effective March 19, 2020.

10:00 A.M. – 2:00 P.M., Monday – Saturday

If you have a sewing or embroidery need, please call our shops 

Trussville Store       5886 Trussville Crossings Blvd, Birmingham, AL       205-655-3388
Valleydale Store      5291 Valleydale Road, Suite 121, Hoover, AL.           205-848-2303.
(click on address for maps)
We can take your order over the phone, mail it to you or bring it to your car at either location.


For God has not given us a spirit of fear, but of power and of love and of a sound mind. (2 Timothy 1:7)

Spring Sale March 20-31
Select a Series and Save

BERNINA 4 Series - $400 off

Powerful DC Motor
Ability to sew through
30+ layers of fabric
Jumbo Bobbin
Up to 994 Total Stitch Patterns

BERNINA 5 Series - $500 off

 BERNINA Adaptive Thread Tension
Jumbo Bobbin
Multifunction Knobs Up to 1809 Total Stitch Patterns

Pick a Q, Save a Slew!
Q Series Quilting Machines

$750 OFF Q Series Sit-Down Longarm*

$1,000 OFF Q Series Longarm on Frame*

$2,000 OFF Q-matic

BERNINA 7 Series - $700 off

Box Feed System

BERNINA Hook System

Jumbo Bobbin

Up to 1352 Total Stitch Patterns

BERNINA 8 Series - $800 off

12" space to the right of the needle

Jumbo Bobbin

Pinpoint Placement

1764 Total Stitch Patterns 

Spring Sale also includes Special 0% Financing
March 27- 31 only

0% interest for 48 months

on all new BERNINA purchases of $2,000 or more

0% interest for 60 months

on all new BERNINA purchases of $4,000 or more 


Embroidery Specials

Expert Embroidery Kit

This fantastic set includes:                                                                  $350.00

  •         OESD Isacord Top 10 Thread Kit
  •         Aquamesh Washaway 10”X10yd
  •         Polymesh Cutaway White 10”x10yd
  •         Stabilstick Tearaway 10”X10yd
  •         StitchH20 Washaway 8”X10yd
  •         Ultra Clean and Tear 10”x10yd
  •         Medium weight tearaway 10”x10yd
  •         OESD Expert Embroidery Scissors
  •         OESD Expert Press Cloth
  •         Expert Embroidery TearAway Tape
  •         Embroidery Needles
  •         500 Designs CD
  •         Stabilizer Brochure with Samples
(We reserve the right to substitute products based on inventory without prior notice)

Thread / Embroidery Bundle

30 spools of Isacord embroidery thread
Thread box (holds 30 spools)
4 rolls of Stabilizers (variety)
Spool of bobbin thread

All for $220. 
What a great deal!
What's your next project?

We are so excited to announce our shop is now a KimberBell Certified Event Dealer!

If you are not familiar with KimberBell, come see what we have in stock. We have a lot of machine embroidery designs and some sewing versions, too. We have expanded our KimberBell designs and blanks.

NEW - Kimberbell Club!

We are so excited to be starting this Club! They are "sew" much fun!

The Club will meet on Saturdays so those that work during the week will have the opportunity to attend. If members would prefer another day during the week, we are open to adding another day.

March Club meeting will be on Saturday, March 28, @ 10:30 am.

Each meeting will include "in the hoop" projects with probably a little bit of sewing, depending on the project. There will be different embroidery "techniques" in each project and can be completed with a 5X7 hoop.

There will be a kit each month to complete the featured project. Price of the kit depends on the project but should be around $15 to $18.

Call the shop to reserve your seat, for class size is limited. Upon payment you will receive the list of supplies needed.


Saturdays - 2/8, 3/14 and 4/18

Time - 10:30 A.M. - 12:30 P.M.

FEE - $15

The EMBROIDERY 101 class is designed to teach the new embroiderer the basics of embroidery such as stabilizer choices, embroidery supplies, hooping habits and much more. If you are a novice in the world of machine embroidery, this class is for you. You do not have to own a BERNINA to attend this class.

The first class will be lecture only.   As we progress through the classes there will be hands on embroidery so the new embroiderer will be able to practice what they have learned and build on their skills.

Please call Robin's to register for a seat as they are limited. THERE IS ALSO A WAITING LIST!  Fee must be paid at time of registration. (205) 655-3388.

Ready to Quilt in 2020?
New Quilt Fabric has arrived, and we have kits available to make this quilt top along with the pattern.   

If you are interested in learning to make the quilt block, please call us and we will put together a class.

New Fabric

New spring fabric has arrived at our Trussville location just in time for your Easter and spring projects.

Previously loved machines available at great prices:

We have the following previously loved machines available at great prices. Hurry, they won't last long!

B 880,  B 820, B 780 and two B 480s - come in and take a test sew on these great previously loved machines. 

Unadvertised specials and sales are ongoing, so come by to check them out!

Q24 Longarm Certification Class



Yes, you can rent our Q24 Longarm to machine quilt your latest quilt creation.

We are offering certification classes on the operation of our BERNINA Q24 Longarm quilting machine.

Once you have attended class and mastered the use of the machine, we will rent the use of the machine for $15 hr. and you can quilt your own quilt. Pretty awesome! 

If you are interested, call the shop at 205-655-3388.  We will add your name to those interested in the next class and call you when the class is scheduled.  Class size is limited and will fill quickly.

Get your name on the list, don't miss out.

BERNINA Foot of the Month for March

Embroidery Foot #6
#39 and #39C


The first multi-needle embroidery machine by BERNINA 

With 16 needles, speeds of up to 1,400 stitches per minute (spm), automatic tension settings, and a narrow cylindrical arm—the BERNINA E 16 will complete the task like a pro—whether embroidering a jacket back or small pocket. Personalize team uniforms and caps, monogram stylish totes, commemorate a special occasion, use the Chenille technique for a special 3-D effect, or complete an elaborate embroidered quilt—the results will be everything you ever dreamed of. 
Annual Maintenance Due?

It's a great time to bring your machine(s) in for annual maintenance.  Our Service Technician is BERNINA certified.